Domtar Corporation, a large paper producer in North America is getting frustrated over all the "think before you print" messages attached to emails these days [source: the globe and mail]. So much so that they are preparing a large-scale internet campaign to encourage people to print - their logic being "people shouldn't feel guilty about using paper". Millions of dollars will be pumped into print and online marketing in high hopes of convincing printer-conservatives to use more paper. Good job Mr. John Williams, CEO of Domstar, the whole world now knows you're not the sharpest tool in the lumberyard.

There's only one reason the continents largest paper producer would spend money on a silly campaign like this. What's the matter Domtar? Business not doing so well all of a sudden? From a logical standpoint there would be absolutely no reason to invest money into a "print more, you treehugger" campaign if they were bringing in more revenue than in the past. What is truly mind-boggling is how situpid they think the general population is. 

We've all read the "think before you print" warnings at the bottom of emails, and generally we stand for it as a reminder. Simply a considerate message that reminds you, THINK (something Dumtar has trouble doing) before you print. It doesn't say "DON'T PRINT THIS OR YOU WILL GET GOITRE", nor does it cause some irreperable guilt that will force you to never print a document again.

Domtar, on the other hand, feels that it is this same "guilt-inducing message" that is affecting business and will retaliate by "being real" and encouraging people to "Put it on Paper". I would suggest out of pure sarcasm for those who actually fall for their wasted ad campaign should print MORE than they normally would, we don't want to feel guilty do we? Let's print 5 copies of every unnecessary document we don't need to print, and help Domtar stay in business.

[Source: the globe and mail]